Privacy Policy

This Privacy Policy describes how VerifiedChoice.org (“Website,” “we,” “us,” or “our”) collects, uses, and shares information when you use our website, VerifiedChoice.org. We are committed to protecting your personal data and being transparent about our practices.

1. Information We Collect

We collect information to operate our Website, provide comparisons, and track our affiliate earnings.

A. Information Collected Automatically

When you visit our Website, we automatically collect certain data to analyze performance and facilitate our services:

  • Log Data: This includes information that identifies your computer or device, such as your IP address, browser type, operating system, pages you view, the time spent on those pages, and the website you came from. We use this data for system administration, analyzing traffic, and diagnosing technical issues.
  • Tracking Data (Cookies and Pixels): We use technologies like cookies, web beacons, and pixels. These are essential for remembering your preferences and, crucially, to facilitate affiliate tracking by our partners so we can earn commissions when you click through and make a subsequent purchase.

B. Information You Provide Voluntarily (Personal Information)

This information is collected when you actively choose to interact with us:

  • Contact Information: This includes your name and email address, collected when you use a contact form, sign up for a newsletter, or email us directly.
  • Feedback/Survey Data: Any information you provide when submitting comments, reviews, or participating in surveys.

2. How We Use Your Information (Purpose of Data Collection)

We use the data we collect for the following specific business purposes:

  • Website Operation and Improvement: We use data to ensure our content is presented effectively and to improve your overall user experience and content quality.
  • Affiliate Compensation and Tracking: We use tracking data to calculate and track commissions from our affiliate partners when you click on a product link and make a purchase.
  • Communication: We use your contact information to respond to your questions or inquiries and, if you specifically opt-in, to send you promotional or informational emails.
  • Analytics and Research: We analyze user trends, review the performance of our comparisons, and use this research to develop new content and website features.
  • Legal Compliance: We use data as necessary to comply with legal obligations, enforce our Terms and Conditions, and protect the rights and safety of our users.

3. Third-Party Links, Affiliate Disclosure, and Data Sharing

VerifiedChoice.org is an affiliate comparison website. This section is critical to understanding how your data is handled once you leave our site.

A. Affiliate Links and Third-Party Sites

  • Affiliate Disclosure: Our content includes affiliate links. When you click on one of these links (e.g., “Check Price,” “Visit Site”), you are redirected to a third-party merchant’s website (e.g., Amazon, or a direct manufacturer).
  • Third-Party Data Collection: The moment you leave VerifiedChoice.org, your activity is governed by the third party’s privacy policy, which we do not control. The affiliate tracking technology (cookies/pixels) is used to track your journey from our site to the merchant’s site for the sole purpose of attributing a sale or action to us for a commission.
  • We DO NOT share your directly provided Personal Information (like your email address) with the affiliate partners without your explicit consent.

B. Service Providers and Other Third Parties

We use essential third-party service providers (e.g., website hosting, traffic analytics, email services) to run our business. These parties are contractually obligated to protect your information and may only use it to perform the services they provide for us.

4. Security and Data Retention

We take reasonable measures to protect your information using industry-standard methods, such as Secure Sockets Layer (SSL) encryption for data transmission. However, no method of transmission over the Internet or electronic storage is 100% secure.

We retain your Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law.

5. Your Rights and Choices

Depending on your location (e.g., if you are in the EU/EEA or California), you may have specific rights regarding your data:

  1. Right to Access: You have the right to request copies of the personal data we hold about you.
  2. Right to Deletion: You have the right to request that we delete your personal data.
  3. Right to Opt-Out of Marketing: You can opt-out of any marketing emails we send by following the “unsubscribe” link in those emails.
  4. Cookie Control: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Website may become inaccessible or not function properly, and our affiliate links may not work correctly.

To exercise any of these rights, please contact us using the information in Section 7.

6. Children’s Privacy

Our Website is not intended for use by anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us.

7. Changes to This Policy and Contact Information

A. Changes to the Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the Effective Date at the top.

B. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy, please contact us:

By Email: support@verifiedchoice.org